About Us
LumiNicole Beauty is a retail concept recognized for its carefully curated selection of beauty and wellness brands. We specialize in offering high-quality, innovative products that deliver exceptional results, providing a unique and personalized shopping experience for all.
OUR FOUNDERS
LumiNicole Beauty was founded by Kendra Bracken-Ferguson and Leslie Roberson—two powerhouse operators who have helped scale beauty brands to over $100M in revenue. With deep experience in brand building, retail strategy, and founder development, they created LumiNicole to be the partner they wish they had. Together, they’re redefining what growth looks like for beauty + wellness founders—inviting you to join from the ground up and shape the future of beauty.
Join Our Next Brand Info Session
LumiNicole isn’t just another retail platform—we’re building the future of beauty by curating the next generation of standout brands. When you become a LumiNicole brand, you’re joining a selective portfolio of high-potential founders committed to bold growth, cultural influence, and operational excellence.
Inside the Brand Info Session
01
What It Means to Be a LumiNicole Brand
02
Our Brand Criteria & Selection Process
03
Where and How We Activate Brands
04
How to Apply + What Comes Next
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“Kendra's commitment to celebrating entrepreneurs, specifically Black founders, and being at the forefront of individuals who want to see us succeed takes an innate passion. Through her work, she has helped marginalized individuals navigate a space where we often go unnoticed, unsupported and unrequited. Her commitment to insuring that we are represented, and are positioned to receive the same opportunities as our counterparts, has made the beauty industry a bit more colorful, and that in itself is success.”
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​~Gabrielle Union, Actor, producer, best selling author and entrepreneur
"I’m thrilled to be connected to Leslie Roberson and her vision to support beauty and wellness founders like myself. As a small brand, getting on shelves without the burden of full retail overhead is a game-changer. This feels like cooperative economics in action — a powerful network where each founder brings something unique to the table. I’ve discovered so many incredible brands I hadn’t heard of before, and the support is real. We celebrate each other's wins, share resources, and grow together. If you're a founder looking to increase visibility and be part of a meaningful community, this is the place to be."
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~Cori Saulsberry, Founder + CEO, Bronze Glory